Expanding into new sales channels creates opportunities for brands to reach more customers, but it also introduces new fulfillment requirements. A company that once sold primarily through its ecommerce website may eventually need to support marketplaces, retail distribution, B2B customers and social commerce, each with different expectations for how orders are processed and delivered.
When evaluating a third-party logistics (3PL) provider, warehouse capabilities, transportation networks, technology and pricing are often top priorities. But there’s another question worth asking before choosing a partner: What happens after the contract is signed and your operation is up and running?
Reducing costs has long been a priority for supply chain leaders. From negotiating transportation rates to optimizing inventory and warehouse operations, businesses are constantly looking for opportunities to operate more efficiently. But what happens when a supply chain built primarily around minimizing costs encounters a disruption it isn’t prepared to handle?
Growing from a direct-to-consumer (DTC) brand into retail distribution is an exciting milestone. Working with a distributor like UNFI or KeHE can help put your products in front of a broader retail audience and open another channel for growth.
Parcel peak season is approaching, and carriers have announced demand surcharges and temporary price increases for the 2026 holiday shipping season. But the published increases only tell part of the story. What a brand ultimately pays can depend on its carrier agreements, service mix, package characteristics and, for some higher-volume shippers, how much weekly volume increases compared with an established baseline.
Understanding those variables can help brands get a clearer picture of where they’re exposed to additional costs this peak season and identify opportunities to improve their parcel strategy for 2027.
Modern fulfillment is about more than shipping products from Point A to Point B. Businesses today compete on speed, accuracy, and customer experience – and every inefficiency in the warehouse has a direct cost. That’s why kitting has become one of the most effective value-added fulfillment strategies available to supply chain and operations leaders. This guide covers everything you need to know about kitting and kitting services: how the process works, the measurable benefits it delivers, the industries that rely on it most, and when outsourcing kitting to a third-party logistics (3PL) provider makes the most sense for your business.
Scalable direct-to-consumer fulfillment requires accurate demand forecasting, optimized warehouse operations, connected technology, and a transportation strategy that keeps costs low while maintaining high delivery speed. Building a scalable DTC fulfillment strategy means addressing these operational realities before they become growth barriers. This guide walks through what direct-to-consumer fulfillment is, why it matters, and how to build an operation capable of growing with your brand.
If you sell through major retailers, few metrics carry as much weight as OTIF. On-Time In-Full has become one of the most closely watched performance indicators in retail and supply chain operations. This guide breaks down what OTIF means, how retailers calculate it, why it matters for vendor compliance, and the practical steps you can take to improve your performance and avoid costly retail chargebacks.
Third party logistics (3PL) providers help brands consolidate inventory and order management across direct-to-consumer, retail, and wholesale channels. By leveraging integrated retail fulfillment solutions, companies improve inventory visibility, meet strict retailer compliance standards, reduce shipping costs, and deliver seamless customer experiences.
Looking for some guidance on how achieve 2 day-shipping with a national order fulfillment network? Learn which locations and geographies can help accomplish this.