Fulfilled by Amazon vs. Fulfilled by Merchant: How to Choose the Best Amazon Fulfillment Strategy
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Fulfilled by Amazon vs. Fulfilled by Merchant: How to Choose the Best Amazon Fulfillment Strategy

As a third-party seller, you have two primary options for product fulfillment: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its own set of benefits and challenges, and choosing the right fulfillment strategy is crucial for your brand’s success.