Scalable Solutions for a Pet Health & Wellness Brand
The demand for pet health and wellness products is soaring. This popular pet health and wellness company was handling order fulfillment in-house. First selling direct-to-consumer, they were expanding into retail channels and needed a strategic fulfillment solution to support fast-paced business expansion that would continue to engage loyal customers through fast turnaround and exceptional service.
Key Challenge
This client needed to outsource fulfillment and warehousing to a 3PL who could support their volume, needs, and scale with the brand as they grow. They knew they wouldn’t be able to keep up by handling fulfillment in-house, especially with added growth in ecommerce and retail channels, building on their direct-to-consumer roots. Demands for space, labor, and technology all threatened to hold them back.
The right-fit 3PL would provide strategically located fulfillment centers that could deliver shorter transit times to customers, minimize cost of inbound transportation and drayage, and be in close proximity to their co-packers. They also needed a 3PL partner who could provide value-added services in addition to fulfillment—creating variety packs, kits, and retail displays. The right partner would be large enough to execute and small enough to care.
Solution
Tapping into its national fulfillment center network, FIDELITONE located order fulfillment services in Nashville, a geographically central location that can deliver quick transit times to customers across the nation. The location was also strategically selected to minimize inbound transportation costs because it is in close proximity to co-packers; there is a high concentration of pet product co-packers in the Midwest.
FIDELITONE applied robust technologies and a wealth of best practices to gear up for rapid sales growth and new channels with exceptional levels of service and accuracy. A dedicated team ensures deep understanding of the company’s business needs and continuous accountability for success.
Outcomes
By leveraging a shared workforce and warehouse capacity, FIDELITONE secured significant labor and capacity savings compared to leasing, running, and staffing an entire fulfillment center.
As a leading brand, the company was able to keep up with increased demand and order volumes. Orders were fulfilled accurately, with timely delivery and full visibility. The corporate leadership team could focus on growing the brand knowing any orders that came in would be fulfilled without issue. Additionally, as volumes grew, it was clear that capacity wouldn’t restrict their growth; FIDELITONE could the warehouses and network to scale on a dime.
Next Steps
The company is focusing on growth in both direct to consumer and retail channels, while also eyeing international business opportunities, knowing it can rely on FIDELITONE’s international fulfillment expertise. Robust order fulfillment solutions from FIDELITONE have equipped the company to continue expanding into new retailers and adding new product lines.
FIDELITONE is now working with the client to handle all of their transportation needs (inbound and outbound, parcel, LTL and TL).
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