FIDELITONE Announces Brand Relaunch

Earning Customer Loyalty

Wauconda, Illinois, December 5, 2014 – FIDELITONE, a national supply chain management firm headquartered in Wauconda, IL, is pleased to announce a new look, said CMO Joe Giglio today. “It’s the face of a renewed focus on how employees put shared values to work, expressed in a new tagline: EARNING CUSTOMER LOYALTY,” he explained.

The new logo, said Giglio, retains the company’s bold red and black color scheme, reflecting energy, determination, and strength. An abstract expression of boxes, the icon of product movement, the logo represents the company’s capabilities throughout the supply chain continuum, he said.

Noted COO Josh Johnson, “This rebranding reflects a bold vision in the supply chain marketplace: FIDELITONE strives to ensure that every customer has the products and parts they need, where, when, and how they need them. Every employee is selected, trained, and supported in valuing the customer experience, because this makes our clients successful.”

He added, “At every step and in every service, FIDELITONE employees focus on the touchpoints that safeguard clients’ brands and keeps customers coming back.”


FIDELITONE helps clients earn customer loyalty through supply chain management and specialized services in order fulfillment, last mile delivery, and transportation. FIDELITONE manages resources, creates right-fit solutions, and optimizes supply chain processes to advance clients’ business performance and profitability.

Founded in 1929 with an entrepreneurial spirit and the principle of customer focus, FIDELITONE has been leading the supply chain industry with high-performing systems for more than eight decades.

Recognized by Inbound Logistics as a Top 100 3PL Provider (2013, 2014), FIDELITONE has been featured in the Crain's Chicago Business exclusive ranking of the largest privately-held companies for five years running, and was named to Inc.’s 500|5000 list of the nation's fastest-growing private companies in 2010 and 2014.

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