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Supply Chain Success Story

Now in its second decade, this maturing specialty gift company enjoys a sales mix of 60% through retailers and 40%  through ecommerce. The brand’s concepts hit a sweet spot with consumers ready to amuse themselves with the latest political gaffe. This means on-target, on-time fulfillment commands the marketplace. When consumer mood strikes, the company must deliver—both to retailers and to ecommerce shoppers. 

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